The famous London fashion
destination voted this year "best department store in the world" for
the second time consecutively.
The partnership which
re-affirms the Bank's on-going support for the growth and exposure of African
fashion and Art to the international community and is tagged "Guaranty
Trust Bank presents Ndani – a Style House Files Initiative'. Ndani represents the
beauty of Africa and the innovative partnership entails the display of African
fabrics and designs made by select fashion designers. These designers will
exhibit at Selfridges on London's Oxford Street in the UK between November 2012
and January 2013.
Participating designers
include: Lagos Fashion and Design Week (LFDW) 2012 Young Designer Of The Year
Finalists, AGU and House of Silk, DOT Handbags, Eki Orleans, Ituen Basi, Jewel
By Lisa, Lanre Da Silva Ajayi, Odio Mimonet, Tiffany Amber. These designers
will be showcasing their Spring Summer 2013 womenswear collection and
accesories exclusively at the special Nigerian temporary fashion store within
Selfridges during the project.
Commenting on the project
with Selfridges, the Managing Director and CEO of Guaranty Trust Bank plc, Mr.
Segun Agbaje stated that GTBank is a "Proudly African and Truly
International" institution with a passion to revolutionize banking in
Africa and advocate the projection of Africa's rich culture to the world. He
further stated that "we have decided to sponsor this initiative because we
realize that the whole world needs to know about the creativity of African
fashion designers and their contributions to global art development."
Omoyemi Akerele, Creative
Director of Style House Files stated 'this partnership with GTBank and
Selfridges signifies what Style House Files represents; moving beyond the
runway and making an impact which will result in creating a financial viable
model for creative growth in the Nigerian fashion industry. She further added '
at the moment the global fashion industry is being influenced and inspired by
Africa and it is time to move Nigerian labels to the mainstream to take
advantage of this' Judd Crane, Director of Womenswear at Selfridges said
"We are very excited by the prospect of being the first department store
in the world to give a proper showcase to some of the best fashion designers in
Nigeria. We were won over by the talent we found there and are delighted to be
able to help the Nigerian fashion industry to be further exposed to an
international clientele."
About The Style House Files
Style House Files is a
creative development agency that focuses on the development of the Nigerian
fashion industry. Established in March 2010 it has become an industry resource
that is centred on growing fashion into viable business models and providing
training for fashion and creative professionals in Nigeria and Africa at large.
Style House Files are the producers of the Lagos Fashion and Design Week, an
annual fashion trade show.
About GTB
Guaranty Trust Bank plc is
one of the few Nigerian financial institutions that have maintained a defined
Corporate Social Responsibility (CSR) strategy since its inception in 1990. The
Bank actively supports numerous programmes across Africa that positively affect
child healthcare, education, the Art, Community Development and environmental
sustainability. Its most recent projects in this regard include the sponsorship
of the GTBank – Lagos State Principals Cup, a grassroots football development
initiative amongst secondary school students and its public school intervention
project called "Adopt-a-school" programme which involves
infrastructure and human capacity development.
Guaranty Trust Bank was
established in 1990 and presently operates from over 200 offices in Nigeria and
banking subsidiaries in Ghana, Gambia, Sierra Leone, Liberia, Cote d'Ivoire and
the United Kingdom.
About Selfridges
In June 2010 Selfridges was
named Best Department Store in the World by the IGDS (Intercontinental Group of
Department Stores). The title, which Selfridges held until June 2012, is the
industry's highest accolade. Selfridges won the title again in June 2012, for
an unprecedented two times consecutively. The title applies until June 2014.
Selfridges has four stores in London, Birmingham and Manchester (Trafford
Centre, Exchange Square) and an online store delivering within the UK.
Selfridges was founded in 1909 by American retail genius Harry Gordon Selfridge
who created what is widely recognized as a revolution in retail with his
seminal store."
NIGERIAN DESIGNERS TAKE UK STORE SELFRIDGES BY STORM
Reviewed by Unknown
on
05:35:00
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