SUDANESE SUPERMODEL, ALEK WEK FOR UNITED COLORS OF BENETTON SPRING SUMMER 2013 CAMPAIGN

It’s that time of the year, and the spring campaigns are trickling in. Here’s a colourful one with Sudanese Model, Alek Wek for International Italian Clothing line; United Colors of Benetton, the supermodel and activist gets her African On in a Wax Print Turban & layered traditional Necklaces.

The campaign is based on “the iconic value of color – a founding value for United Colors of Benetton and once again at the centre of our aesthetics and communications – to give a powerful assertion of the identity and excellence of this brand, which holds diversity as a value, and the unity of differences as a wealth to be treasured,” said Alessandro Benetton, UCB’s chairman, in a press release.
Culled: Hautefashionafrica.com
SUDANESE SUPERMODEL, ALEK WEK FOR UNITED COLORS OF BENETTON SPRING SUMMER 2013 CAMPAIGN SUDANESE SUPERMODEL, ALEK WEK FOR UNITED COLORS OF BENETTON SPRING SUMMER 2013 CAMPAIGN Reviewed by Editor Post on 01:30:00 Rating: 5

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