SUDANESE SUPERMODEL, ALEK WEK FOR UNITED COLORS OF BENETTON SPRING SUMMER 2013 CAMPAIGN

It’s that time of the year, and the spring campaigns are trickling in. Here’s a colourful one with Sudanese Model, Alek Wek for International Italian Clothing line; United Colors of Benetton, the supermodel and activist gets her African On in a Wax Print Turban & layered traditional Necklaces.

The campaign is based on “the iconic value of color – a founding value for United Colors of Benetton and once again at the centre of our aesthetics and communications – to give a powerful assertion of the identity and excellence of this brand, which holds diversity as a value, and the unity of differences as a wealth to be treasured,” said Alessandro Benetton, UCB’s chairman, in a press release.
Culled: Hautefashionafrica.com