Marking our first year anniversary of promoting and
projecting the creativity of African designers and talented models to the
world, FashionManiaGh brought together the stakeholders in the fashion industry
on July 7, 2013 at Airport View Hotel in a conference dubbed “THE BUSINESS OF
FASHION”.
Over 100 stakeholders participated in the conference which
many said is long overdue and they can’t wait to experience more and if
possible FashionManiaGh should make it quarterly event. Uhmmm..We are looking
at the possibility
The conference was divided into three segment; Networking,
Interactive (Q & A with panelist) and Lectures from guest speakers.
Lectures Segment:
The first speaker Mr. Francis Amenakpor, Head of department,
Fashion Designs and Textiles, Accra Polytechnic speaks on what it takes to own
and survive in BUSINESS OF FASHION and various categories of businesses in the
fashion industry.
The second speaker Dr. Richard Boateng, Technology
Researcher and Lecturer, University of Ghana speaks on SOCIAL MEDIA AND AFRICAN
FASHION with major focus on marketing and building a better brand using social
media and other platform.
Interactive Segment:
This is actually my favourite part of the night because it
gives participants opportunity to pour out their concerns and seek knowledge to
issues they have nowhere to channel it to, since there is no major body or
gathering that give the stakeholders opportunity to meet like this in Ghana.
The panelist for this segment were Dr. Richard Boateng, Mr.
Francis Amenakpor, Aya Morrison of Aya Morrison Label, Martha Mawuena of
Mawuena Make-Up School and Studio, Ob Abenser of FashionistaGh.com, Nana
Tamakloe of FashionGhana.com, Selassie Banini-Artistic Director &
Choreographer, Ben Bond of AOB Photography, and Male Model-Ralph Zillary.
Issues such as protecting creation-copyright, Ghana Fashion
Week, Working relationship-Partnership, Model and Photographer payment for
services, and many other were discussed.
Networking Segment:
Participants also had the opportunity to network and get to
know more about each other. Sharing thought and experiences why enjoying drinks
and paparazzi of pictures and interview from FashionmaniaTV and FashionGhanaTV.
Summary of the night
discussion:
The participants discussed and suggested that:
The fashion industry needs a point of call; channel/platform
where the stakeholders can meet to express a state of heart matter about the
industry and pour out their grievances.
Important social gathering like this is very important as
well, where the real players in the industry can meet and network for business
relationship. Many suggested that team FashionManiaGh should make it quarterly
and not yearly celebration of the existence of the blog.
Copyright issue- All designers were encourage to copyright
their creations if they can afford it but alternatively issue press release to
as many as possible media platform for people to Identify them with the
creations.
Issue of implementation of strategies was also raised, that
concerned issues discussed should get a follow up and not ended up in the
conference room.
Some bloggers also expressed their dissatisfaction with some
designers who wouldn’t respond to email or call
FashionManiaGh team will like to express gratitude to our
sponsor Premium African Textiles Limited (Owner of Woodin Brand) and other supporting
partners; FashionGhana.com, LAAK Consult Ltd, Adentan.com and Ghana Fashion
forum by Makeba Boateng. Not forgetting volunteers Adu Amani of Adu Amani
Klodin and Jennifer Richlove of Ghana Fashion Awards.
REVIEW + MORE PHOTOS: FASHIONMANIAGH BUSINESS OF FASHION CONFERENCE
Reviewed by Bash
on
16:34:00
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