LAGOS FASHION & DESIGN WEEK RE-LAUNCHES "BUY NIGERIA" CAMPAIGN

AliciaKeys in Anita-Quansah and Tsemaye Binitie

Lagos- Taking it a step beyond the spectacle of fashion, Lagos Fashion & Design Week is continuing with their popular “Buy Nigerian” campaign. The campaign, launched in 2010 is aimed at getting Africans on the continent and in the diaspora to purchase goods made by Nigerian designers. The campaign is perfectly timed with mainstream fashions’ current fixation on the continent – Michael Kors, Louis Vuitton and Burberry Prorsum all have collections crafted from traditional African textiles. It also coincides – and thrives – off of global celebrities like Solange Knowles (shown below in Maki Oh), Alicia Keys (shown above in Anita Quansah and Tsemaye Binitie) and other celebs who are becoming devoted fans of African designers. Shoppers can now access these goods online or at LFDW upcoming show in Lagos on October 24th to 27th, 2012.

Solange Knowles in Maki Oh

Culled: africastyledaily.com