THE KONFIDENCE LABEL LAUNCHED IN ACCRA

The Konfidence label was launched yesterday by Ghanaian socialite and renowned entrepreneur, Confidence Haugen. The launched which she also used to reunited with her Big Brother Amplified house mates in Ghana such as cute Vina from Nigeria, beautiful Hanni from Ethiopia, Rapper Lomwe from Malawi, Vimbai from Zimbabwe and Millicent from Kenya

The Konfidence label was founded with the concept of designing a sophisticated line of shoes, bags and accessories to meet the needs of today’s modern woman from the lady who prefers to rock her Konfidence totes to the office, to a smooth transition and to evening wear clutch bags.

The brand draws inspiration from the vibrant Ghanaian culture and scenic environment, a cocktail of contemporary designs infused with traditional fabrics. The approach is elegantly defined through the use of Ghanaian authentic Kente fabric, and traditional African print fabrics, carefully mixed with satin, innovative materials, and crystals, which gives the pieces a true sophisticated edge.

Each piece tells its own story identified by their unique Ghanaian names such as Akosua, Dufie, Baaba, Elikm, Asantewa, Kekeli, Esi, Akuba, Yaayaa, etc.

Konfidence label first collections boast of a palette of vibrant bold colours and touches of African prints paying homage to her cultural roots. Trendy and Sophistication defines the KONFIDENCE Label for the free spirited confident woman. Delicately symbolized by the golden butterfly logo.