L-R Caroline, DJ Black & Ama K |
My eyes and ears are wide open and ready to see and listen to any gossips
around town...If you like call me “Gbeborun” “Konkosa” or “Aproko” man. I will
not mind you..Lol. There is this talk all around town about DJ Black unveiling
as an ambassador of Woodin on Saturday. Some says Woodin made a wrong choice
chosen him as part of their ambassadors because hardly will you see him with a
touch of African print. If someone is not promoting what you are producing, why
would you make such a person your ambassador?
DJ Black was unveiled as an ambassador along side with awards
winning actress Ama K. Abebrese, Ghanaian rapper Manifest and broadcaster Caroline
Sampson on Saturday during the re-launch of the brand at Accra Mall.
Manifest |
I decided to follow the gossip up to see if I can get the
criteria Woodin used to choosing their ambassador.So I talk to Woodin marketing manager, Ms Georgina Mensah on
phone about the issue and here is what she said
“The purpose of rebranding is to revitalize the brand,
project the new image and reflect the value that we stand for. We choose people
who we believe we can identify with our value. Because he doesn’t wear African
print always doesn’t mean he can’t be an ambassador of a brand. He is a
versatile person. He plays so many roles in terms of his career and not only
Disc jockey. He is also very confidence in what he does which is good for our
brand”
Let see if making him an ambassador will make him change his
wardrobe. Time will tell as my lenses will be watching him.
You can have your say too...
Photo: ameyawdebrah.com
DJ BLACK: BAD CHOICE AS AN AMBASSADOR FOR WOODIN BRAND
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