CANADIAN GIANT FASHION STORE SET TO OPEN IN BATSWANA

Canadian fashion footwear and accessory brand, Aldo is set to open its first retail store in Botswana.
The store is scheduled to open at Game City Mall this month. Aldo's foray in Botswana is part of the brand's expansion in Africa.  Selected for its high demand for Aldo products, Botswana and its customer base are comparable with South Africa, where the brand continues to perform exceptionally well, according to a statement from the company.
"Botswana locals, many of whom have travelled extensively, have come to know and aspire to the Aldo brand, ensuring its presence will be successful," the statement says.  The store in Gaborone will stock the entire Aldo product offering and customers will have access to the identical range of heels, flats, boots, bags, handbags and accessories.
The company is currently operating 700 corporate stores in Canada, US and the UK and over 500 franchised stores worldwide. Aldo has plans to open stores in Kenya, Angola, Namibia and Mozambique in early 2013. In adding Botswana to its global list, Aldo reflects a trend in which major international brands such as Sony, Guess and Levi have opened stores in Gaborone. Recent years have also seen a proliferation of shopping malls in Botswana with the most recent being Airport Junction and Sebele Centre. The North Gate Mall is scheduled to open soon.
Early this year, a 2012 AT Kearney Global Retail Development Index (GRDI) placed Botswana as the best new destination for global retailers in Africa due to its growing consumer spending power, low country risk and an unsaturated market.  The 2012 GRDI, the 11th annual edition, presents a wide array of possibilities for retailers seeking an immediate impact and a growth advantage in developing countries. In the report, AT Kearney consultant, Phillip Bode says Botswana has a growing, stable economy with growing consumer spending, low country risk and stands as a precursor to the steady development of Sub-Saharan Africa.
CANADIAN GIANT FASHION STORE SET TO OPEN IN BATSWANA CANADIAN GIANT FASHION STORE SET TO OPEN IN BATSWANA Reviewed by Editor Post on 13:35:00 Rating: 5

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