NIGERIAN FASHION LABEL LANRE DA SILVA AJAYI DEBUTS SPRING/SUMMER 2013 COLLECTION ‘BUTTERFLY KISSES’ IN DOLCE & GABBANA SPIGA2 CONCEPT STORE IN MILAN, ITALY

 

 African fashion is not only making name in the world but the designers are also going commercial beyond the bother.

Nigerian fashion designer Lanre Da Silva jayi (LDA) of self named design brand is setting a pace in African fashion as she landed a big deal with giant retail store Dolce & Gabbana.

LDA debut her brand this month at the famous retail store of world design giant- Dolce & Gabbana, pieces from LDA’s Spring/Summer 2013 collection specially tagged ‘Butterfly Kisses’ can now be bought at the Dolce & Gabbana Spiga2 Concept Store located in Milan, Italy.

LDA is the first African designer to be selected to stock her pieces in the Spiga2 Concept store, which was as a result of the LDA participation at the June 2012 Pitti Immagine Trade Show in Florence, Italy organized by Lagos Fashion and Design Week and Style House Files, the platform responsible for curating the designers who represent the industry at the trade show.

More about LDA
Over the last seven years, Lanre Da Silva Ajayi has created a name for herself in High Fashion in Nigeria. With a remarkable eye for luxury fabrics and prints, she has taken the Fashion Industry by storm with her unique pieces. She continues to set the bar high with her impeccable designs and mind blowing couture pieces. Strongly inspired by the Vintage Era, she continues to stay true to her aesthetic but at the same time, keeping up with the trends.
 
She creates timeless pieces using mixed fabrics, colours, patterns, prints, and even traditional fabrics to produce a range of pieces, from day wear to evening wear to haute couture.
This collaboration comes just after the NDANI – Style House Files Collaboration Pop Store project in Selfirdges, UK (December 2012).
For more information on Dolce & Gabbana Spiga Concept Store,
visit:  http://www.spiga2.dolcegabbana.com
Photos credit: hautefashionafrica