"The Hommage à l’Art collection honours
Vlisco’s art by placing our iconic drawings in the spotlight. This theme
evolves from this year’s focus on craftsmanship. Vlisco’s fabrics are known for
their expressive drawings and this is just one of the things that make our
brand so unique and beloved by our consumers. This collection pays tribute to
Vlisco’s drawings in a number of ways. From the feminine florals that draw on
our batik heritage to modern hand-drawn abstract designs, the
Collection features a wide range of
icons. For the first time, some of the drawings have been printed using
different techniques, so that the same design is repeated in Java and Wax-block
fabrics. Various heritage drawings were also reinterpreted to give their
stories a podium. These heritage drawings inspired our designers to create new
fabric designs, using an amalgam of famous Vlisco icons literally placed on a
pedestal".
WATCH THE CAMPAIGN VIDEO
LOOKBOOK: VLISCO RELEASES NEW COLLECTION “THE HOMMAGE À L’ART”
Reviewed by Bash
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