The controversial fashion brand named after Nelson Mandela's prison days
466/64 has opened its first-ever Pop Up Store, bringing the vibrant
fashion brand right into the heart of Nelson Mandela Square,
Johannesburg yesterday, 4th September, 2013.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIVF8PtZ1bK6z6oQ4ZaEFf6E0gSRsfuukTE88JHNUdMFM_4v3rx2ootAVZYaZ4aOo5JLCCEPPL6du2mLlcS6d-OvZxUOHzGv73uLI5OCbW1aRsD82lFiEGIMrUJIGldEJuvN5CMDMgW4A/s1600/46664-Pop-Up-1-1024x681.jpg)
“We have been looking for the perfect time and space to give our customers an opportunity to enjoy a broader and more dedicated brand experience,” says Wayne Bebb, CEO of Brand ID, the license holder and custodian of the 466/64 fashion brand.
Since 466/64’s inception, the design team has been known for creatively weaving the iconic inspiration of Nelson Mandela into the clothing. “We are a fashion brand with a purpose and part of that purpose is to take forward Nelson Mandela’s humanitarian legacy,” says Chris Vogelpoel, Creative Director for 466/64.
“The response to the brand has been exceptionally positive both locally and internationally and we’re looking forward to a busy and successful phase ahead,” continued Bebb.
“Over and above our Spring Pop Up we have plans for a stand-alone store in South Africa for 2014, and, together with our international partners, are finalising the plans for the launch of 466/64 in Brazil, Europe and the UK in early 2014”. – SpeakersCorner
NELSON MANDELA'S PRISON NAMED BRAND 466/64 OPENS POP UP STORE IN SOUTH AFRICA
Reviewed by Bash
on
20:23:00
Rating:
![NELSON MANDELA'S PRISON NAMED BRAND 466/64 OPENS POP UP STORE IN SOUTH AFRICA](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIVF8PtZ1bK6z6oQ4ZaEFf6E0gSRsfuukTE88JHNUdMFM_4v3rx2ootAVZYaZ4aOo5JLCCEPPL6du2mLlcS6d-OvZxUOHzGv73uLI5OCbW1aRsD82lFiEGIMrUJIGldEJuvN5CMDMgW4A/s72-c/46664-Pop-Up-1-1024x681.jpg)
No comments: