AU FASHION FESTIVAL LAUNCH IN GHANA BY MINISTER OF TOURISM

The maiden edition of AU Fashion Festival has been officially launched at the National Theatre in Accra by Minister of Tourism, Elizabeth Ofosu-Adjare. The event themed ‘Our Continent, Our Fashion, Our Concern’ would see renowned fashion designers, models and stakeholders around Africa participate in fashion photo shoots, workshops and runway show in July.

According to the Minister, the fashion industry in Ghana, if properly managed, would create jobs and alleviate poverty.

“It is for these reasons that my ministry endorses this festival. The ministry recognizes the need for the development of Ghanaian, and by extension, African fashion. African Fashion has a global appeal and the success story of the Ghanaian Kente cloth illustrates it. Indeed, no visitor to Ghana can avoid Kente and any visitor to Ghana will purchase something with Kente inspiration. Kente is now synonymous to Ghanaian culture and it is part of our tourism appeal,” the Minister pointed out.

The launch ended with fashion parade by models from Links Models Agency in designs of House of eccentric, Allan David Collection, Wendy L'Artisane, Afriken Novelty and others
The event is in collaboration between Links Models Agency and Ministry of Tourism