GHANAIANS CHOSE DARK & LOVELY AS FAVOURITE AND MOST TRUSTED BEAUTY BRAND

More than half of Ghanaians chose Dark and Lovely as their number one total beauty brand - higher than all the other brands in the survey combined

It's no doubt that Ghanaians embrace quality products when they see one and that I believe is the reason why 55% of Ghanaian women chose Dark and Lovely as their number one beauty brand according to survey. 
The survey conducted by Premier Brands Ghana and The Centre for Brand Analysis in 2013, also showed that a majority of women between the ages of 18 and 55 years old prefer Dark and Lovely and would recommend it to a friend over other beauty brands.

In an annual survey conducted across seven locations in Ghana and amongst 1,200 women to identify and honour superior brands in Ghana.  Eric Affaidu, CEO for Premier Brands Ghana commented: “The survey sought to establish and identify a brand that is at the heart of consumers, a brand that is relevant to them and the community at large and most importantly one that they can trust.  The results show, that Ghanaian women are satisfied with the quality of the Dark and Lovely brand and therefore look up to it with pride.”

 Having entered the Ghanaian market over 15 years ago with SoftSheen-Carson, which is part of the prestigious French cosmetic giant L’Oreal, Dark and Lovely is no stranger to first accolades.  In 1978 SoftSheen-Carson launched the first home relaxer kit with Dark and Lovely Classic and in 1993 launched Dark and Lovely Beautiful Beginnings, the first relaxer specifically designed for the sensitive scalp of girls. Most recently, the first Dark and Lovely hair colour tailor made for African hair, Colour Intensity, became available in Ghana.

 Executive General Manager for L’Oreal West Africa, Jean-Dominique De Ravignan commented: “At Dark and Lovely, we believe that every woman aspires to be beautiful and we play our part in the process, by providing African women with the most innovative beauty products specially designed for their needs. We are very pleased with the results of the Premier Brands Ghana survey as it shows that our customers are happy with the quality of our products. We want to thank Ghanaian women for choosing Dark and Lovely as their number one beauty brand and we promise to continue providing the very best products and innovations for them, because as a company L’Oreal is devoted to and passionate about beauty and excellence.” 

Continuing to demonstrate dedication in providing world class products for African consumers, Dark and Lovely has recently introduced several new products including Amla Legend produced from the legendary Indian amla oil as well as Braids’ and Weaves which ranges in Scalp Soother, Hair Refresher and Scalp Wash.