3 MOST IMPORTANT LESSONS FASHION INDUSTRY SHOULD LEARN FROM MUSIC INDUSTRY + WHY IT’S A MUST TO BE ADOPTED BY FASHION DESIGNERS
Music is an art while also fashion but fashion industry
doesn’t seems to be experiencing such rapid growth like music industry. I have been thinking about what
could have possibly been the cause of this crawling nature of fashion industry
in Africa.
With my 5 years experience as fashion entrepreneur
based in Ghana, I have explored many areas of opportunity in the industry and
that gives me the privilege of working directly or indirectly with mostly every important person in
the industry.
My working experiences are not only limited to
fashion industry, I’m also attached to and very active in music industry
as well.
There are three (3) major areas that I believe music
industry has gotten right and if they are improve on in the fashion industry, Ghana
and Africa will experience major boost in 2015.
Collaboration
Unless you have started generating millions of
dollars which I doubt with any African based designers, I think every designer should quickly consider the importance of
collaboration with different stakeholders in the industry i.e Textile
manufacturer, Fashion designer, Models, Blogger, Brand personality, etc
Collaboration synergy in the music industry is very
strong as artists come together for join music, promotional show and many others.
Why can’t we emulate the same in the fashion industry? This is an industry where
designer label have found it increasingly difficult to compete with low cost
brand from china as they troop in to Africa market every day.
I want to believe that building a sustainable collaboration
is one of the many ways forward in 2015. I will be discussing more on this in my fashion entrepreneurship guide that
would be release in first quarter of 2015.
Healthy
Competition
I’m sure everybody in Ghana will forever remember Samini
Vs Shatta rivalry or Nigerians will surely not forget so soon about Davido Vs
Wizkid. These are healthy competition on like ‘Pull Me Down’ attitude, hatred, deceptions,
greediness and ungrateful character dominated the fashion industry.
Stakeholders in the
music industry majorly compete with hit song/album, number of cars, houses,
awards, and loads of cash in their bank accounts and not back biting.
Always remember, the bigger
the industry grows, more money for everybody to make and better life for everybody to live.
Public
Relations
The first question that pops into the mind of every
new artiste in the music industry is; how am I going to get publicity for my
self? Because if people don't know you, no matter how sensible and good your song is, it will never go anywhere. But unfortunately, its other way round for most
fashion brands as publicity is either unnecessary or comes last on their
business strategies.
Brand visibility should top your priority as a new
or existing business while you continue to chants your way into bigger sales. I
will talk more on this also in my Fashion
Entrepreneurship Guide.
I hope this will help as I wish you Happy New Year in advance and I hope to
see your business doing better in 2015.
You can continue to follow me on;
Personal blog www.bashvision.com
Fashion blog www.fashionmaniagh.com
3 MOST IMPORTANT LESSONS FASHION INDUSTRY SHOULD LEARN FROM MUSIC INDUSTRY + WHY IT’S A MUST TO BE ADOPTED BY FASHION DESIGNERS
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