Ghana Fashion Awards |
After
two years of inactivity, the Ghana Fashion Awards has been given a new lease of
life by the new organizers, e.TV Ghana, who have rejuvenated the awards
ceremony to make it more attractive and relevant to suit current trends in
Ghana and the international scene.
According
to JOT Agyeman, the General Manager for e.TV Ghana “The 2015 e.TV Ghana Fashion
Awards was created to continue the tradition of recognising and appreciating
individuals and organizations who are working tirelessly to promote fashion in
Ghana and internationally. It is also an opportunity to exhibit indigenous
Ghanaian tradition through fashion, where creativity and the unique style of
designers are showcased to create an amazing experience for an industry worth
celebrating.”
The nominees
were selected based on their contribution to the fashion industry both locally
and internationally. The nominations also reflect those who in 2014 and 2015
challenged the status quo, created brands that transcended barriers and
borders, contributed to employing young Ghanaians and have business models
worth emulating. The nominees’ contribution to creative design, their dynamics
of fashion production and new thinking were also taken into consideration
before they were selected. Those who have taken firm decisions to create,
manage and implement fashion brands in challenging circumstances and have
contributed greatly to the industry were highly identified for recognition. All
these factors were considered in order to ensure a credible awards scheme for
all stakeholders to be satisfied.
The
2015 awards ceremony promises to be a night of spectacle, glamour and
excitement as it is expected to be the beginning of a fashion reawakening among
designers, organizations and policy makers in the industry. The event will also
be giving exposure to emerging designers and unearthing new talents in the
fashion business. As a result, guests will be thrilled with runway shows
provided by Joyce Ababio College of Creative Design and Bluecrest College
School of Fashion. This will offer designers an opportunity to see the new
generation of fashion designers and models in Ghana. Not only that, the night
will witness the first ever white carpet experience at any Ghana Fashion Awards
Ceremony.
Categories to be awarded at this year’s event
include ‘the Fashion Brand Design of the Year’, ‘Emerging Fashion Design Brand
of the Year’, ‘Model of the Year’, ‘Celebrity Fashion Icon of the year’, ‘Contribution
to Fashion Education’, ‘Contribution to Fashion Photography’, ‘Fashion Retailer
of the Year’, ‘Fashion Accessories Brand of the Year’ and ‘Contribution to
Fashion Promotion and Marketing’.
Press statement
GHANA FASHION AWARDS 2015 SET FOR THIS WEEKEND @ WORLD TRADE CENTRE
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