Bashiru Olu and Doris Adom-Asomaning at the Industry Awards Night @ Airport View Hotel |
The organizers of
Fashion Icon Awards cleared the air on reasons why Doris Adom-Asomaning was
dropped as 2015 Brand Ambassador few days to the grand finale of the event.
In a statement released
by the Event Director, Bashiru Olu confirmed that the organizers parted ways
with the Ambassador for her failure to meet up with the event’s scheduled.
He added that Doris was
NOT working on sponsorship for the event as BRAND AMBASSADOR as claimed in her
interview with Ghanaweb.com but she signed another CONTRACT with the organizer
as a professional “MARKETER” of Ebony & Ivory Production Ltd for a
percentage and as at a week to the event when her appointment as Brand
Ambassador was terminated, no sponsorship was confirmed from Doris (Marketer)
as she claimed in her interview with Ghanaweb.com except the venue arrangement
she facilitated.
Contract between Doris and the organizer |
Also Doris did not
arranged photo shoot herself as claimed, the organizer made arrangement with
top photographer Emmanuel Bobbie, designer Mina Evans, House of crammer stylist
and gave her two option of make-up artist to choose from; despite the fact that
the photo shoot wasn’t part of the contract signed but unfortunately her
personal commitment and unnecessary demand couldn’t let the photo shoot
happened for two weeks which led to delayed of promotional materials including
event tickets.
The organizer gave her
another option of using one of the photos she submitted when appointed in
December but to our surprise, she refused claiming that those photos are 5years
old. It was a shock to us at that moment for a professional model claiming that
she doesn’t have any recent professional photos. The organizer was left with no
other option than to go ahead with the promotional materials without her face
in it.
Since her appointment
in December, Doris has enjoyed full media publicity as promised by the
organizer; her appointment was broadcasted live on Pluzz fm radio, press
releases featured online and as news on TV, twice featured in City People
Magazine both in Ghana and Nigeria, interview at the industry awards night on
TV3, WatUp TV, Smile Time Africa, TV Africa, Fashiongh TV and also numerous
recognitions on social media platforms.
Doris in City People Magazine |
Doris in City People Magazine |
The ambassadorship
campaign was introduced by the organizer to give Ghanaian models opportunity to
utilize the event’s platforms to promote themselves, Show the world that models
in Africa can also represent any organization’s brand just like movie actors
and musicians.
The first brand
ambassador, Victoria Michaels is a good example; she became brand ambassador
for Melcom Plus and Africa Fashion Week London along with campaigns for UNAIDS,
Woodin and other brands after her one year contract with Fashion Icon Awards.
Fashion Icon Awards Organizer, Doris and Pluzz Fm Crew during the unveiling |
The ambassadorship
agreement is not to create ‘Management contract’ between the organizer and
model but providing opportunity and visibility. Victoria’s success can be
attributed to her hardworking management but self managed models will surely
have challenges on how to balance with personal life, profession and
administrative. We hereby suggest that Doris should get herself a management
firm or personal manager to over her professional affairs.
‘Fashion Icon Awards
organizers are committed to promoting Africa fashion by celebrating
achievements, reward hardwork and motivate emerging fashion entrepreneurs. We
wish Doris the very best in her career as she move ahead’. Bashiru concluded
FASHION ICON AWARDS ORGANIZER OPENS UP ON WHY DORIS ASOMANING WAS DROPPED AS 2015 BRAND AMBASSADOR
Reviewed by Bash
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15:38:00
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