DURO OLOWU LAUNCHES FASHION AND HOME COLLECTION FOR JCPENNEY

Duro Olowu launches fashion and home collection for jcpenney

2days ago jcpenney announced the launch of a new seasonal collection, featuring fashion and home items from Nigerian-born, London-based designer Duro Olowu. We first checked out Olowu's collection last year at Milk Studios and we were impressed. He had some beautiful prints and even Anna Wintour is a fan. jcpenney has given us a first look of the collection today. Check it out!
The exclusive collection, Duro Olowu for jcp, features apparel and accessories for women, as well as home goods, including dinnerware, stationery and décor items. Ranging in price from $10 to $100, Duro Olowu for jcp will be available this spring from March through May 2013 at most jcpenney stores and jcp.com.
“I am proud to partner with jcpenney to create and launch this new seasonal collection,” said designer Duro Olowu. “Working with jcpenney has allowed me to merge my vision of style and quality with their affordability, resulting in a line that is stylish, beautifully made and accessible. It has been an exciting experience to bring this fashion and home collection to life.”
A celebrated print master, Olowu brings a multitude of patterns, hues and textures to the collection. Marrying the bold patterns and colors from his heritage with timeless silhouettes, Olowu’s collection offers a variety of modern pieces that are easily mixed, matched and integrated into one’s wardrobe.
British designer Duro Olowu developed an enthusiasm for fashion at an early age. Growing up between Nigeria and England, he has always been inspired by the colors and cultures around him. Olowu, a former lawyer, turned to fashion fulltime in October 2004. It was then that he launched his womenswear label with a Spring/Summer 2005 collection inspired by a theme of love and joy. One year after the launch of his namesake brand, Olowu was named New Designer of the Year at the 2005 British Fashion Awards in London.
Since then, Olowu has continued to impact the fashion industry with his celebration of color, patterns and prints. In March 2013 Duro will launch Duro Olowu for jcp, the designer’s first limited-edition ready-to-wear, accessories and home collection, available exclusively at jcpenney stores and jcp.com.

Culled: examiner.com